{"id":800,"date":"2020-04-27T15:31:29","date_gmt":"2020-04-27T13:31:29","guid":{"rendered":"https:\/\/aneto.fr\/?p=800"},"modified":"2023-11-03T08:23:47","modified_gmt":"2023-11-03T07:23:47","slug":"les-francais-modifient-leurs-habitudes-de-consommation","status":"publish","type":"post","link":"https:\/\/aneto.fr\/index.php\/2020\/04\/27\/les-francais-modifient-leurs-habitudes-de-consommation\/","title":{"rendered":"Les Fran\u00e7ais modifient leurs habitudes de consommation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"800\" class=\"elementor elementor-800\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff86f06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff86f06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a63fccc\" data-id=\"a63fccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cf6632 elementor-widget elementor-widget-text-editor\" data-id=\"0cf6632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e8s les premi\u00e8res annonces de restriction li\u00e9es au COVID-19, les consommateurs se sont ru\u00e9s dans les commerces pour d\u00e9valiser les rayons. R\u00e9sultat : les distributeurs ont battu des records de vente et ont r\u00e9alis\u00e9 en 4 jours un chiffre d&rsquo;affaires \u00e9quivalent \u00e0 la semaine des deux R\u00e9veillons cumul\u00e9s de No\u00ebl et Jour de l&rsquo;An 2020.<\/p><p>Pass\u00e9s les moments de panique et de surstockage, le panier s&rsquo;est trouv\u00e9 recompos\u00e9 en ligne avec les nouvelles attentes des clients : plus de repas \u00e0 la maison, plus de grignotage et plus de temps pour cuisiner des produits bruts (ou le besoin d&rsquo;occuper les enfants confin\u00e9s). La farine, le lait et le chocolat p\u00e2tissier ressortent grands gagnants de cette crise.<\/p><p>Au-del\u00e0 des tendances cat\u00e9gorielles, de nombreuses \u00e9volutions de consommation devraient perdurer autour du \u00ab\u00a0mieux manger\u00a0\u00bb (bio, sain, responsable, local). \u00c0 titre d&rsquo;exemple, apr\u00e8s une croissance de 19% en 2019, le d\u00e9veloppement de la vente de produits bio se renforce avec la crise avec une <a href=\"https:\/\/www.nielsen.com\/fr\/fr\/insights\/article\/2020\/la-sante-du-bio-en-france-au-revelateur-du-covid-19\/\">croissance de 25%<\/a> dans certains d\u00e9partements d\u00e8s la semaine du 23 mars selon Nielsen.<\/p><p>En revanche, si le crit\u00e8re prix\/promotion semble \u00eatre pass\u00e9 au second plan depuis le d\u00e9but de la crise, la crise sanitaire aura des impacts sur l&#8217;emploi et les capacit\u00e9s financi\u00e8res des m\u00e9nages. Les r\u00e9percussions seront directes sur certaines cat\u00e9gories de produits, en particulier certains produits premiums qui sont d\u00e9j\u00e0 impact\u00e9 par l&rsquo;arr\u00eat de la restauration hors domicile (RHD). \u00c0 titre d&rsquo;exemple, les ventes de foie gras ont chut\u00e9 de 30% depuis le confinement.<\/p><p>La reprise tr\u00e8s progressive de la RHD et les difficult\u00e9s financi\u00e8res pr\u00e9visibles des m\u00e9nages dans les prochains moins doivent inciter les fili\u00e8res les plus touch\u00e9es \u00e0 :<\/p><ul><li>Poursuivre le d\u00e9veloppement des fili\u00e8res \u00e0 valeur : bio, HVE, Label Rouge ;<\/li><li>Anticiper l&rsquo;\u00e9volution des gammes en \u00e9cho avec les nouvelles attentes des consommateurs ;<\/li><li>Promouvoir les productions locales dans leurs territoires ;<\/li><li>Se r\u00e9orienter sur de nouveaux d\u00e9bouch\u00e9s d\u00e8s lors que c&rsquo;est envisageable ;<\/li><li><a href=\"https:\/\/www.nielsen.com\/fr\/fr\/insights\/article\/2020\/la-sante-du-bio-en-france-au-revelateur-du-covid-19\/\">Pr\u00e9parer l&rsquo;\u00e9volution<\/a> de leur capacit\u00e9 de production.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e8s les premi\u00e8res annonces de restriction li\u00e9es au COVID-19, les consommateurs se sont ru\u00e9s dans les commerces pour d\u00e9valiser les rayons. R\u00e9sultat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-templates\/post_nosidebar.php","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ANETO Conseil - Les fran\u00e7ais modifient leurs habitudes de consommation<\/title>\n<meta name=\"description\" content=\"Les fran\u00e7ais modifient leurs habitudes de consommation. 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